Forge TRUE Confidence. Live With Purpose.

Join 24k+ subscribers to get actionable mindset tips forged through real world experience on Special Forces operations, combined with 10,000+ hours coaching expertise.

Forge TRUE Confidence.
Live With Purpose.

Join 24k+ subscribers to get actionable mindset tips forged through real world experience on Special Forces operations, combined with 10,000+ hours coaching expertise.

NetMotion

NHS

NatWest

JHUB

Firstbeat

Coutts

GlaxoSmithKline

Frontier-risks-group

Herbert-smith-freehills

NHS

JHUB

Coutts

NatWest

GlaxoSmithKline

Herbert-smith-freehills

Frontier-risks-group

Firstbeat

About Us

After 8 years and three tours as a Special Forces soldier I swapped the battlefield for the boardroom. Then, in 2017, I had a BIG wake up call and walked away from a London consultancy to start from scratch.

About Us

After 8 years and three tours as a Special Forces soldier I swapped the battlefield for the boardroom. Then, in 2017, I had a BIG wake up call and walked away from a London consultancy to start from scratch.

3 Ways We Can Help You

1

FREE Tuesday Tactics

Get one actionable mindset tip every Tuesday in my weekly newsletter founded on real world experience in Special Forces and 10,000+ hours coaching expertise.

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2

The Limitless 30/30 Challenge

30 minutes of action for 30 days. Simple, actionable steps to eliminate stress, build mental resilience & dramatically increase your energy levels.

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3

Tier 1 Mindset

Create True Confidence, Freedom & Happiness In Just 90 Days. 1-2-1 Coaching to forge a strong identity and fulfil your potential.

Follow Our Journey

the.natural.edge

In 2015, after 8 years and three tours as a Specia

In 2015, after 8 years and three tours as a Special Forces soldier I swapped the battlefield for the boardroom and joined a management consultancy in London.

It was prestigious and well paid, BUT it wasn't the right fit.

I was in a good job and everything seemed sorted, and yet this idea of feeling lost and lacking in life was driving me crazy. It's like I was merely existing, not living. Trapped in the modern life cycle of work and stuck in a comfort bubble.

Then, in 2017, I had a BIG wake up call…

I realised that I wasn't 'me' anymore. I’d lost my mojo and lacked the clear purpose and strong sense of satisfaction I used to have.

So, I quit my job and followed my passion for coaching.

Over the past 5 years I’ve helped thousands of people to forge true confidence, live with purpose and feel happy and fulfilled.

On March 4 I’ll be joining Jason Fox and a host of other great guests to speak at the @fitnessat58degrees Festival in the Scottish Highlands.

I’ll be diving into what really holds most people back, why diet and fitness aren’t the best solution and the simplest strategy to build your confidence and resilience.

For the full details and to grab a ticket use discount code LOCHMORLICH and the link in my story.

You're not fully prepared until you've trained you

You're not fully prepared until you've trained your mind AND body!

If you ignore one the other will suffer.

The result… You suffer!

To be truly robust, resilient and actually achieving your potential the gap must be bridged between physical and mental health, because every single part of your mind and body affects, to some degree, every other part.

Take sleep – It is a part of a larger system of biological rhythms that regulate everything from brain function to muscle repair.

Almost every type of cell in the body is sensitive to your circadian rhythm which means it affects ALL systems in the body, from digestion to alertness.

Nothing in your body will work optimally when your sleep is out of sync.

What affects this?

What you eat and drink, how stressed you feel, your physical exertion, and a host of other factors BOTH physical and mental.

The wellness industry loves to sell individual products that promise to be the ‘cure all’ solution.

BUT supplements and superfoods are not the answer!

The ONLY true solution is to address each part of your health equally by taking action on both a physiological and psychological level.

Put as much effort into your night routine as your nutrition, and train your mindset just as you train your muscles.

Until you bridge the gap between physical and mental health you will always be a step behind.

How do you do hard things? By doing hard things!

How do you do hard things?

By doing hard things!

It’s the power to overcome the feelings and emotions that tell you not to take action. To avoid the discomfort.

This is a skill.

Which means you build it like ANY other skill…

1. Start Small – Stretch yourself BUT do not overwhelm yourself.

2. Follow A Process – You don’t go from beginner to expert in anything, it requires progressive steps.

3. Know Your Why – Ask yourself who you want to be and how this ties into your identity.

I swim in cold water because it continuously hones my ability to process and deal with stress and discomfort which forges confidence in myself.

I’ve built this into my identity over years of continuous practice.

Whether it’s difficult conversations, public speaking, running a marathon or anything you find hard, the only way to do these things is by doing them!

Start small, work at them progressively, and forge your character through the process.

Mindset is a skill set.

How do you go from performing at an elite level in

How do you go from performing at an elite level in Special Forces to feeling stressed, unmotivated, procrastinating… basically not feeling good or performing well?

In hindsight, my BIGGEST mistake was not doing any active work to change it.

It’s easy to forget that mindset skills ARE skills.

If you aren’t happy with how you look you wouldn’t read a diet book and expect to lose weight, and yet that is how we treat our mindset.

It’s really easy to listen to a great podcast, or watch a motivational talk and feel up fired but then you sink back into daily life and simply default to your old behaviours and routines.

Your brain is incredibly complex with neural pathways and behaviour patterns that have been forming over your entire lifetime.

If you really want to change how you think, feel or behave you need consistent, active practice, you can’t just passively read or listen to information and expect change.

It’s not going to happen.

But the fact that mindset is a skill is incredibly powerful because it means anyone can create a serving mindset.

No matter where you are right now you can change.

If you’ve got something you’re struggling with right now, DM me, and I will give you one direct actionable step to start changing it.

Covering a whole load of stuff with @dodge.woodall

Covering a whole load of stuff with @dodge.woodall in episode 118 of The Eventful Lives podcast (link to episode in my stories).

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