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Coaching For Founders & CEOs

Elite Mental
Fitness

A military-grade system to hard-wire high performance

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The #1 Performance Killer: Boom Bust Cycles

No cuff
too tough

How much has lack of consistency cost you?

The Game Is Hard

Growth is stressful. Stagnation is stressful. Decline is stressful.

Business is the daily combat of operating in chaos:

  • No guarantees.
  • Constant challenges.
  • The pressure never stops.

What It Takes To Win

Life is full of smart people operating at 60%.

The gap between your performance right now and your true potential is:

  • Stress.
  • Self-doubt.
  • Weak focus.
  • Low motivation.
  • Lack of discipline.

Tier 1 Performance

When you can operate at 100% you become unstoppable.

Tier 1 soldiers and athletes do not leave mental conditioning to chance.

Systematic training hard-wires high performance.

This is elite mental fitness.

‘Average’ To
Unstoppable

Join the 1% from sport and special operations

Hard-wire High Performance

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Testimonials

What clients say?

Business was going well, but I was still stressed. Within the first three weeks people noticed changes in me, the change was that fast. I’m back on a path that feels exciting and fulfilling. 

Chris Grasby

Founder, Lunar Networks Ltd

Chris Grasby

There was a disconnection between the success and how I was feeling. I came into this thinking work would be the priority, but it’s been an overall life change. The result has been fantastic.

Rob Beatson

Director, Savills

Rob Beatson

The change has been absolutely transformational. I am a very different person from when I started in a totally positive way. I'm more calm and confident. I'm motivated, and I'm focused.

Ruth Tank

Director, Epion Consulting

Ruth Tank

With some simple changes it had a massive effect. I feel calmer, more in control of everything, and much more confident. It started very quickly and just continued to build momentum.

Eddie McClements

Founder, PLAYMAKER

Eddie McClements

I signed up because it seemed like it was no nonsense. I now feel much more confident and disciplined. The value has been massive, it’s 100% one of the best investments I've made.

Kristian Parkin

Founder, Hampton Sterling

Kristian Parkin

My professional life has improved. Personally, I am more confident, calmer and more content with the things I cannot control.. All-in-all, it has done exactly what I set out to achieve. 

Charlie Russell

Founder & Director, ALH Solutions

Charlie Russell

I feel calmer, clearer and more confident in my own abilities. I have a solid framework in place. There are no gimmicks or quick fixes, it's just a process and support that works.

Robyn Anne

Founder, Paws&Flaws Ltd.

Robyn Anne

The biggest win has been with my confidence. Something happened once I turned 40. I felt more weighed down. I’m now back to the confident person that I knew was always there. 

Jurgen Kennedy

Director North East Asia & BD Director AMEA

Jurgen Kennedy

Within week one, I had huge successes. I was overwhelmed with the quality of the coaching. So it had a pretty immediate effect with building blocks week after week. It got better and better. 

Tobi Emonts-Holley

CEO, Tiphereth Ltd.

Tobi Emonts-Holley

One of the most important things I've gained is moving away from perfectionism. I also procrastinate less and get more done. I've created a system to get on top of things and get results.

Paul Battye

Chief Executive, Hoffmann Reed

Paul Battye

By following the process the results took care of themselves. I feel a lot calmer and I feel a lot more content. This was like a weight lifting off me. And I feel a lot happier because of it.

Adam Shelley

Head of Group Legal, IMI

Adam Shelley

My life has transformed significantly. Simon gave me an operating system that put me back in control of my life. If you have the chance to work with TNE, I highly recommend it. 

Darren Darwin

GM, Swiss-Belhotel International

Darren Darwin

It’s made a huge difference personally and professionally. I'm proactive, worry less, and take action more consistently. I feel in control and can transition from work to relaxation more easily. 

Chris Ashford

Founder, Ashford Fitness Consultancy Ltd

Chris Ashford

I'm consistent at home, more consistent at work, more consistent with my family. It’s also the best I've looked in 20 years! I've got more energy. I feel happier. It’s been life changing.

Matt Pound

Director, NCR Voyix

Matt Pound

The coaching and the system has unlocked some major results for me. My procrastination has gone. I have a clear roadmap for moving forward while keeping a positive mindset.

Neil Bradstock

Director, Modular Build UK Ltd

Neil Bradstock

I’ve become more confident and assertive as a leader. I’ve stopped being reactive. By taking back control at work I’m now calmer, more relaxed and happier with my family.

Oliver Courtier

Director, WBS Ltd

Oliver Courtier

I’m now in a different place. I thought I needed to get back to my old self, but in reality I've become a new and improved version  instead. This experience has been a well overdue upgrade.

Mathew Byrne

Global Account Manager, ProAV Ltd

Mathew Byrne

I'm a completely different person in the same skin. It was like sharpening a knife. It's not until afterwards that you realise how blunt it was. I would have no hesitation in recommending this program. 

Joe Dix

Business Development, Nexor

Joe Dix

Compared to the old Frank I’m very different. I stay calm, I feel in control. My energy is back and I have focus and consistency. I’m seeing this positive effect across my whole life. 

Frank Fischer

Broker, Private Real Estate

Frank Fischer

Chris Grasby

2024

Chris Grasby

Chris Grasby

Founder, Lunar Networks Ltd

Rob Beatson

2024

Rob Beatson

Rob Beatson

Director, Savills

Ruth Tank

2024

Ruth Tank

Ruth Tank

Director, Epion Consulting

Eddie McClements

2024

Eddie McClements

Eddie McClements

Founder, PLAYMAKER

Kristian Parkin

2024

Kristian Parkin

Kristian Parkin

Founder, Hampton Sterling

Charlie Russell

Charlie Russell

Charlie Russell

Founder & Director, ALH Solutions

Robyn Anne

2024

Robyn Anne

Robyn Anne

Founder, Paws&Flaws Ltd.

Jurgen Kennedy

2024

Jurgen Kennedy

Jurgen Kennedy

Director North East Asia & BD Director AMEA

Tobi Emonts-Holley

Tobi Emonts-Holley

Tobi Emonts-Holley

CEO, Tiphereth Ltd.

Paul Battye

Paul Battye

Paul Battye

Chief Executive, Hoffmann Reed

Adam Shelley

2024

Adam Shelley

Adam Shelley

Head of Group Legal, IMI

Darren Darwin

2024

Darren Darwin

Darren Darwin

GM, Swiss-Belhotel International

Chris Ashford

2024

Chris Ashford

Chris Ashford

Founder, Ashford Fitness Consultancy Ltd

Matt Pound

2024

Matt Pound

Matt Pound

Director, NCR Voyix

Neil Bradstock

2024

Neil Bradstock

Neil Bradstock

Director, Modular Build UK Ltd

Oliver Courtier

2024

Oliver Courtier

Oliver Courtier

Director, WBS Ltd

Mathew Byrne

2024

Mathew Byrne

Mathew Byrne

Global Account Manager, ProAV Ltd

Joe Dix

2024

Joe Dix

Joe Dix

Business Development, Nexor

Frank Fischer

2024

Frank Fischer

Frank Fischer

Broker, Private Real Estate

The Problem

01

I Suck

Stuck In Second Gear

The frustration of operating at 60%. Knowing that you used to run through walls to get shit done.

02

Negative Spiral

Feeling ‘Average’

Grappling with external pressure and internal conflicts. It’s exhausting and you’re losing the fight.

03

Pit of Despair

Lost Your Mojo

Success on paper has come at a cost. Sacrificing yourself until you are less confident, softer, and unfulfilled.

04

False Exits

Passive Self-Help

Books, podcasts, and random bits of meditation. They don’t (and won’t) cut it. It’s a boom-bust cycle.

05

Is This It?

Groundhog Day

Life has plateaued. It’s existing, NOT living, and the clock is ticking.

Do The
Reps

Make focus, discipline, and control your default

Train Elite Mental Fitness

The Solution

A military-grade system to hard-wire elite high performance.

Be the 1% who go from ‘average’ to unstoppable.

01.

Take Back Control

You are your own competitive advantage – or disadvantage

Your environment isn’t to blame. Age isn’t the problem. Life isn’t too fast.

Your mental models dictate your performance.

The military and elite sport rewire these to create high-performance mindsets.

Right now you are operating with a system shaped by your past, not intentional training.

This changes now.

02.

Operate At 100%

Stop leaving your performance to chance

Anyone can show up as their best on a good day. Consistency is the mark of a professional.

This is what separates the 1% from everyone else.

  • Acting without emotional interference.
  • Operating with structure and discipline.
  • Executing controlled, deliberate actions.

It’s deep rewiring that makes high performance instinctive.

03.

Unlock The Cheat Code

99% of people do not train elite mental fitness

They live in boom-bust cycles. Inconsistent and driven by how they ‘feel’.

The Natural Edge is a military-grade system to put you back in control.

It's the antidote to passive self-help.

20 minutes a day is all it takes to hard-wire high performance

And go from ‘average’ to unstoppable.

Go From ‘Average’ To Unstoppable

Make every week your best week, 52 weeks of the year

  • 10 Weeks
  • 20 minutes a day
  • 1-to-1 Elite Coaching
  • 24/7 Support & Accountability
  • High Performance Operating System
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