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I'm Simon Jeffries. In 2015, after 8 years and three tours as a Special Forces soldier I swapped the battlefield for the boardroom and joined a management consultancy in London.

It was prestigious and well paid BUT it wasn't the right fit.

My answer was to start a side hustle with the intention of making enough money to quit and be my own boss. Fast forward 12 months, hundreds of hours and a negative bank balance and I admitted defeat.

Then, in 2017, I had a BIG wake up call.

I realised that I wasn't 'me' anymore. I lacked the strong sense of self that I used to have.

So, I quit my job and my ego, and started from scratch on something I was truly passionate about; mindset and human performance.

Now I run The Natural Edge.


From 90% of the people I help this is what I hear…

“If you wrote my life down on paper it LOOKS great, and I SHOULD be happy. BUT I’m not.”

And just like when I lost my ‘mojo’ I see the same struggles holding others back:

Missing Purpose

You aren’t the person you want to be. Life feels like a Rubik's Cube that you just can’t unscramble. You need to get the colours in line but you don’t know how.

Low Confidence

You’ve been successful but still feel like an imposter. You worry too much about other people and hold back from opportunities for fear of failure.

Unfulfilled Potential

You can’t switch off. You procrastinate. You’re not as robust. You feel softer. You know what you should be doing but you don’t do it.

Over the past 5 years I’ve helped thousands of people overcome these barriers to become more resilient, confident, and courageous.

I know the mental performance game inside and out.

I’ve been through some hard stuff of my own and I understand the things that drive people are often complex and nuanced. 

But, I truly believe that with the right system and support ANYONE can change their life

3 Ways We Can Help You


FREE Tuesday Tactics

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The Limitless 30/30 Challenge

30 minutes of action for 30 days. Simple, actionable steps to eliminate stress, build mental resilience & dramatically increase your energy levels


Tier 1 Mindset

The 90 day breakthrough accelerator to create a lifetime of freedom & happiness. 1-1 Coaching to forge a strong identity and fulfil your potential.