Skip to content

I'm Simon Jeffries. In 2015, after 8 years and three tours as a Special Forces soldier I swapped the battlefield for the boardroom and joined a management consultancy in London.

It was prestigious and well paid BUT it wasn't the right fit.

I was in a good job and everything seemed sorted, and yet this idea of feeling lost and lacking in life was driving me crazy. It's like I was merely existing, not living. Trapped in the modern life cycle of work and stuck in a comfort bubble. 

Then, in 2017, I had a BIG wake up call.

I realised that I wasn't 'me' anymore. I’d lost my mojo and lacked the clear purpose and strong sense of satisfaction I used to have.

So, I quit my job and followed my passion for coaching.


From 90% of the people I help this is what I hear…

“If you wrote my life down on paper it LOOKS great, and I SHOULD be happy. BUT I’m not.”

Over the past 5 years I’ve helped thousands of people to become more resilient, confident, and courageous.

Live With Purpose

You aren’t the person you want to be. Life feels like a Rubik's Cube that you just can’t unscramble; you need to get the colours in line but you don’t know how.

Forge TRUE Confidence

You’ve been successful but still feel like an imposter. You worry too much about other people and hold back from opportunities for fear of failure.

Feel Happy & Fulfilled

You can’t switch off. You procrastinate. You’re not as robust. You feel softer. You know what you should be doing but you don’t do it.

2 Ways We Can Help You


FREE Tuesday Tactics

Get one actionable mindset tip every Tuesday in my weekly newsletter founded on real world experience in Special Forces and 10,000+ hours coaching expertise.


FREE Mindset Masterclass

The 5 Key Breakthroughs To Crush Negative Thinking, Get Total Clarity On Your Purpose & Forge TRUE Confidence (Without meditating, 'thinking positive' or outdated goal setting rituals…)