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Featured A Roadmap For Mindset: Part I

The human brain is the most incredible piece of machinery we possess. It can help us achieve amazing feats. It can be our own worst enemy. Everyone can improve their mindset.




Both former Royal Marine Commandos, our journey started in 2009 whilst serving with UK Special Forces. Working in a job that placed huge demands on the body and mind, and where second place could result in serious injury or death, sparked a deep interest in human performance.

Along the way we became sick and tired of the misinformation and half truths that confuse people and confuse an already complex topic. Instead of searching for the latest supplement we began to focus on basic truths that provide the biggest positive benefits.

Now our passion is sharing the lessons we have learned with as many people as possible, through online courses, coaching, live events and adventures, to help everyone from CEOs and athletes to stay-at-home parents to maximise their potential.

about simon


Growing up on a farm, exploring the wild was enough to hook me on a life fueled by adventure. Joining the military after university saw me travel and work across the globe, from patrolling under humid jungle canopies in Malaysia, to skiing the icy snowfields of Norway.

Three operational tours later, along with the privilege of serving in Special Forces, I decided to strike out for something different. After a brief interlude in a London consultancy firm I have found my true path, helping change the way we approach health and performance.

My other passion is doing my small bit to help tilt the balance in favor of a better, more compassionate, more responsible world. To protect the wild spaces I love to climb, run and swim in so others can enjoy their own adventures in the future.


Like Simon I also hold a deep love for everything in the outdoors, borne from a childhood spent running around woods and swimming in rivers with my two brothers and sister.

I joined the Royal Marines in 2007 and after being posted to 45 Commando I completed my first tour of Afghanistan, working in Helmand province defending the Kajakai Dam. Returning from this led to a move into the Special Forces group as a tactical signaler where I spent the remainder of my career.

Serving at an elite level in an environment where you are always pushing the boundaries of performance, combined with my interest in analytics from my university days fueled a desire to find the best combination of training and nutrition for optimum health. A quest myself and Simon are continuing with TNE!

about jsp

Team Members


Ed Norman

As a Royal Marines Physical Training Instructor, and with over a decade of experience in personal training and sports performance, Ed is TNE’s professional training coach.

When not instructing the next generation of commandos, Ed works with everyone from royalty to Hollywood actors and Olympic athletes. If this wasn’t enough he also finds time to consult for leading outdoor brands, including running a flagship programme for The North Face at the head of 15 thriving European communities. This project has also seen Ed coach and advise The North Face athletes who are pioneering the most extreme outdoor pursuits on the planet.

A formidable endurance athlete in his own right Ed has participated in some of the toughest multi day running events on the planet, and is currently in training to beat a UK endurance record.


about tom

Tom is a mindset coach who works with both elite and recreational athletes - those looking to improve their fitness but have no ambitions of winning championships. Through his personal experience accumulating 10,000 hours of coaching athletes, becoming a Royal Marines Reservist and mentoring under sports psychologists and licensed councillors, Tom has developed a system designed to take athletes from their current level of fitness to the level they dream of.

Tom works on "rewiring" the subconscious mind, growing positivity and creating mental-emotional stability so the athlete - whatever their level - can make the choices best for them. His system isn't a "just get on with it" approach, but a comprehensive guide to mental mastery based in both cutting edge neuroscience and millennia old philosophies.



With a background of operational deployments as a Royal Marines Commando and 6 years in Surrey’s Fire and Rescue service, David is TNE’s professional health coach.

In between fighting fires David gained qualifications as a Personal Trainer, Kettlebell Instructor and Yoga teacher, plus a black belt in Filipino Kyusho. After leaving the Fire Service David moved to Thailand to teach as the Fitness Manager of the Samahita Retreat. During his time there he continued to develop his studies of yoga and pranayama whilst gaining a deeper understanding of the human body, studying Eastern and Western practices from world renowned teachers.

David specialises and teaches movement through ‘principle based learning’ via gymnastics, kettlebells, parallettes and general mobility sequencing, as well as continuing to study and practice daily.