Crush Negative Thinking. Discover Clear Purpose. Forge Unshakeable Self-Belief.

Tier 1 Mindset Coaching

Forged Through Real World Experience On Special Forces Operations, Combined With 10,000+ Hours Coaching Expertise

Your Beginning Is Not Your End

I’m Simon Jeffries and in 2015 I left Special Forces and swapped my ‘known world’ for a completely new one in corporate London.

For two years I rode a rollercoaster of ups and downs that ended with smack in the face dose of reality…

Living back with my parents after a failed business venture!

This taught me that although I did have a strong mindset in Special Forces it was ONLY in the narrow definition of that specific role.

I was falling short in the rest of my life by trying to rely on what had worked in the past, and this sparked a passion to understand how you build a truly strong and serving mindset.


Tap Into Your True Potential

I’ve spent the last 5 years researching, testing and coaching over 2000 people.

Through trial and error I have pulled the best ideas, concepts and practises together into a combination that’s simple, easy to action, time efficient AND most importantly very effective.

Create confidence in all situations to give you complete freedom and happiness.

Your Mindset = Your Results

Your mindset decides your thoughts and emotions, predicts your behaviour and drives your actions.

A strong and serving mindset provides you with clear purpose.

It allows you to take control over your outlook and attitude.

To not allow external circumstances, or other people dictate your actions.

To remain calm and composed under pressure because you trust in your capabilities and are confident in your ability to endure, overcome and succeed.

And to live an authentic and fulfilling life.

Achieving this does not have to be complex, and IT IS accessible to anyone.


If you’re not happy with who you are, what you do or what you’re capable of then we can help.

Through 1-1 bespoke coaching a strong, serving mindset will become a defining trait of your character.

We work with a small client base to ensure life changing results.

Follow Our Journey